Why Nokia??
The announcement of Microsoft acquiring Nokia may
cause some eyebrow raising from the public - a company known for its software
is entering the consumer device market. So why does Microsoft decide to buy
Nokia at nearly 7 billion US dollars. The answer is simple: they have no choice
but to do so. But why is it so? The answer comes down to Windows Phone OS for
smartphone. Ever since the release of iPhone, technology has shifted its trend
from PC to mobile phone and tablets. The top two contenders in mobile OS is iOS
and Android with ## % market share respectively. Windows phone is the number 3
mobile platform and is playing catch up lagging far behind competitors. If it
had not been for Nokia dissing its Symbian OS for Windows phone, Microsoft's
Windows Phone would never hail the number 3 position in smartphone. In fact,
Nokia dominates the Windows phone sale, capturing almost ##% of market share of windows phone
sale.
The fear of Nokia jumping ship
Nokia is the undisputed king in the smartphone
business in the world of windows phone, no doubt about it. As Nokia is
relishing growth, what if Nokia has a plan B and partners with Android? This
scenario would be a total catastrophe for windows phone, because without Nokia,
Microsoft has to rely on HTC, Samsung and Huawei. But the prospect looks bleak,
as Samsung almost spend nothing to market its Windows Ativ phone line. HTC and
Huawei is not a strong OEM to compete with likes of iPhone, Samsung Galaxy or LG
phone. Nokia is the only company that Microsoft can rely on to turn around its
mobile platform. In other words, Nokia is the hope that gives them another shot
to steal the market share of the big and keep Microsoft relevant in the coming
year.
Nokia's people and infrastructure
- Supply chain
- Manufacturing facility
- Nokia brand value
- Nokia patents
